Lucknow | The vibrant and interactive “Crossword Book-a-thon” at Phoenix Palassio, Lucknow, came to a joyful close, wrapping up a weekend filled with books, authors, creativity, and family fun. Organized as part of the Phoenix Shopping Festival, the event was a literary haven offering up to 70% discount on books, drawing in book lovers of all ages eager to build their dream libraries.
Beyond the discounts, the Book-a-thon created an immersive experience with author meet-and-greet sessions, interactive open mic events, creative activities for children, games, giveaways, a fun zone, and a selfie corner, making it a well-rounded event for both families and avid readers.
Renowned authors such as Manish Shukla engaged with visitors, while book lovers were also treated to enriching sessions during book launches featuring celebrated writers Balendu Dwivedi, Yatindra Mishra, and Sudhir Mishra, who shared their literary journeys and insights.
Speaking at the event, Sanjeev Sarin, Retail Director (North) at The Phoenix Mills Ltd., said, “Book-a-thon was more than just a book sale—it was our way of celebrating reading culture. People didn’t just buy books here; they connected with the stories, discovered new voices, and rekindled their love for reading.”
The event marked a significant step in promoting reading as a lifestyle, turning the mall into a literary hotspot and inspiring readers young and old to explore the magic of books.
